The header is a vital element of websites which is the first thing that visitors see when they visit a site. A good website header balances clean design and clear navigation to the deeper pages of a website. As for a WooCommerce site’s header, you need to consider how customers will interact with your shop and focus on increasing sales. To help you build great headers for your eCommerce store, here are 10 best tips that will guide you to design a stunning eCommerce website header.
Tip 1: Highlight the most important elements
It’s important to concentrate on best practices to design a website header that help customers quickly get the information they need. By understanding the behavior of customers who visit your store, you can place the most important factors in the best possible areas, to make the best possible impact. Consider the main thing that you want site visitors to do on a site, and make sure that this element is clearly visible in the header.
For example, nonprofit sites should have a “Donate Now” icon; online shops may have a ‘Shop Now’ button on their header.
In general, eCommerce sites’ headers may contain information that makes it easier for customers to interact with the site, including:
- Navigation links
- Company logo
- Call to Action Button (Buy Now, Shop Now, Learn more, etc.)
- Contact information
- Social media icons
- Multi-language toggle
- Shopping cart
- Special deals information if valid
You have to consider which of these are the most important and appropriate for your online store and make them stand out.
Tip 2: Keep it Simple & Clear
Keeping your WooCommerce site’s header simple and clear is great, especially if it fits the aesthetics. Using images to attract attention and some simple text in your header is an ideal way to make your header simple, clear and beautiful.
For example, the header of a pizza restaurant below is designed clear and simple with just a big image and a button “Order Now” for customers to navigate directly to the shop page.
3: Utilize transparency with impressive images and brief text
To ensure maximum positive effects on your eCommerce site, you can make the website header transparent by using a large, recognizable, graphical image taking over the whole header background. It may convey more information than words.
In addition to impressive images, you should reduce the texts in the header as much as possible to make it more transparent. Because showing too much text in the header can make it become cluttered. In the header of an eCommerce site, there should be key information such as navigation menu, logo, a CTA button, a cart icon, and some other features suitable for different niches.
Tip 4: Make the header clickable & Call-to-Action (CTA) outstanding
As mentioned earlier, when creating headers for your WordPress eCommerce site, you must understand the journey of your customers and include clickable elements that will push people towards your business goal.
The clickable elements placed in the header may include a mega menu, logo, cart icon, etc. But the most important factor is the CTA button which directly navigates the customers to buy your products or services.
Some CTA buttons can help you earn more sales like: ‘Buy now’, ‘Make an appointment’, ‘Book Now’, ‘Order now’, ‘Explore now’. Basing on your niches, you need to define which CTA suitable for your site, as it will have a considerable effect on your sales conversion process. What action could you ask your visitors to take which would have a direct impact on your revenue?
Besides, you should make the navigation menu and important anchor links available all times in your header whenever the customers scroll up or down in your site by using a sticky header or a sidebar header as follows.
Tip 5: Use Eye-Catching Typography in your website header
Text in a header must be eye-catching at the first sight by using large-sized, clear, readable fonts. Plus, you should use short and brief words and avoid stylized fonts for website header, since these can be harder to read.
Using different sizes to help different parts of the text stand out or leveraging clear contrast between the text and the background colors, for example, white text on a black background, are good ways to create a nice header grabbing visitors’ attention. Also, contrary is the key factor when it comes to making something easy to read. Below are some aesthetic headers well-applied these practices.
Tip 6: Express your company’s personality with design elements
You can use design elements such as colors and effects in the website’s header to show your brand’s personality. In the example below, Volvic has taken advantage of using movement elements, minimizing the headers to create its own impression for the visitors.
Glancing at the header, it is very minimal, allowing their heavily designed web pages to speak for itself. But if you pay more attention to the logo placed on the header, there’s a little bird constantly flying around it, which can make the visitors impressed with the header.
Tip 7: Make it load fast
It’s believed that a 1-second delay in page loading can reduce views by 7%, customer satisfaction by 16% and conversions by 7%. Your header is the first thing that your customers will see when they come to your eCommerce site. If your header doesn’t load quickly, you’re at risk of giving the customers bad user experience. They will lose their patience and simply move to other websites even they really love your products very much.
Therefore, making the header load fast is essential if you want to give customers better UX as well as increase sales.
To shorten your loading time you can:
- Use adaptive images. Adaptive images detect your visitors’ screen size and automatically create, catch, and deliver device appropriate re-scaled versions of your shop page’s embedded HTML images. So using adaptive images can make the loading time faster for your site.
- Evaluate your plugins. Plugins can affect your website in many ways in both sides: useful and harmful. The main downside is slowdown the websites’ speed. The more plugins you install in your site, the slower the loading speed will be. Hence, before installing any plugin to your eCommerce site, you need to choose which one you really need to grow your shop and meet your requirements. Also, you should check their compatibility with your theme and other factors of your site.
- Compress your content. Because the bigger these files are, the longer it’s going to take for them to get to your browser and appear on the screen. Reducing the size of files sent from your server is an ideal way to increase the speed.
The fast loading speed can also help you to grow your visibility and increase your SEO rankings on search engines.
Tip 8: Choose a site header layout that makes the logo stand out
Obviously, having your logo in your header is unnecessary. Normally, the logo of any brand may appear at the top left of the top middle of your site’s header. Instead of just putting the logo the same as other sites, as a shop designer, you should think about different ways, positions, and a header layout that best suits the logo shape and style to make it outstanding for visitors.
In practice, round and square logos will look best in the center; rectangular ones look good when standing at the right or left side. Besides, you can use design elements to make the logo stand out in the header.
As mentioned in section 6, by using a movement element in the logo, Volvic can effectively grab visitors’ attention. Another example of logo creation is BarkBox which makes use of color and positioning to make their logo impressive.
Tip 9: Change it up to keep your websites fresh
Website headers are incredibly flexible and have a huge impact on your online shop appearance. Hence, changing website header layouts is a great way of keeping websites looking fresh and giving your visitors different looks of your store, with minimal effort.
E-commerce sites’ headers can be changed out easily. You don’t have to choose a new template, alter the entire layout, or change the whole design. Just change the header layout, font, or image, and make sure it looks great on all devices including mobile, tablet, and desktop. With little effort, you’ve given your site a facelift for both new and returning visitors.
Tip 10: Use expandable menus to highlight images
Expandable menus are ideal choices for image-rich eCommerce websites since they give your online shop a modern look that allows plenty of space for images to shine and make buttons outstanding. Expandable menus have been often developed on mobile or tablet screens, but now they are increasingly on desktop ones.
For eCommerce sites, using an expandable header enables you to show a shopping cart icon that really stands out while indicating to visitors that additional information such as menu navigation can be revealed within a click.
The website header is the first thing that your customers will see when they visit your online store. An esthetic eCommerce website header can grab your visitors’ attention and give them a great first impression and good UX, which can make your brand more reliable. Hopefully, with these useful tips above, you can design a stunning eCommerce website header, partly contributing to creating a great eCommerce site.